IKEA Created A Fun Vertical Apartment That You Can Climb On

September 16, 2014 | in Advertising

To celebrate the opening of its 30th store in the French town of Clermont-Ferrand, IKEA, together with the local communication agency Ubi Bene, arranged on a wall a sample of an apartment with the option of rock climbing.

In fact, the nine meter tall wall is an original showroom like those that can be found in a large number inside their retailer stores. It seems like a really simple idea, by its appeal is huge, and there’s a lot of people who want to feel like rock climbers.

IKEA Created A Fun Vertical Apartment That You Can Climb On

IKEA Created A Fun Vertical Apartment That You Can Climb On

IKEA Created A Fun Vertical Apartment That You Can Climb On

IKEA Created A Fun Vertical Apartment That You Can Climb On

IKEA Created A Fun Vertical Apartment That You Can Climb On

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