Letters Can Kill: Ad Campaign Against Texting While Driving

July 26, 2014 | in Advertising

New Zealand based studio Lightfarm Studios has designed a special advertising campaign for Mitsubishi that aims to combat the urge to write text messages while driving.

It’s no secret that a significant part of the road accidents happen because of the carelessness of drivers. The cause of inattention can be different. One of these causes is typing messages while driving. And it does not matter what kind of messages; it may be SMS, posts on social networks or instant messaging. All of them have the same impact.

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

Letters Can Kill: Ad Campaign Against Texting While Driving

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